YTODAY SDN. BHD. TO LAUNCH THE NEW DIGITAL YOUTH ENGAGEMENT & REWARDING WEBSITE ON MALAYSIA LARGEST YOUTH FOR YOUTH EVENT- KFC YOUTH JAM 2013
YToday Sdn Bhd is
launching Malaysia’s first online youth engagement and rewarding website –
YouthsToday.com – for event organizers, youths and brands at www.youthstoday.com on the KFC Youth Jam 2013
event by 13th October 2013 (10 a.m – 6 p.m) at Sunway University.
The objective of launching the website on
the KFC Youth Jam 2013 is for the public to explore the functionality of www.youthstoday.com and an invitation to
create a difference for the young community. This new website with more than
10,000 youth members currently, serves as a platform for event organizers,
youths and brands to feature their campaigns and events to gain high exposure
and visibility It is also invented in a way for brands to carry out the marketing
campaigns and advertise their products and services targeting the youth market.
On the other hand, participants will be rewarded for attending the events
organized by the organizers with the points. Upon collections of points, the participants
get to exchange rewards from the brands, thus, the point system serves as a
motivation for especially the young people to achieve more and better.
The KFC Youth Jam 2013 will feature events
organized by the youth using the platform provided on YouthsToday.com, the
events are KFC Big Eat Contest, Incitement Talks, Running Man Hunt,
Entrepreneur Challenge, Book for Thoughts, Talent Search and Speed Video
Competition. Thousands of points sponsored by the brands will be given out to
the public to redeem.
“It is an entire ecosystem that supports
the development of young people to be able to organize more events and have
their projects funded and supported. The company believes that events are the
best youth development tool for youths to enhance their creativity, networking
skills, communication skills and management skills. It bridges the gap and
provides more opportunity for youths to gain excess to national events and
experiences like never before. The company also urges and welcomes event
organizers to feature their events in YouthsToday.com,” says the 23-year-old
young entrepreneur Jazz Tan Yee Mei, CEO of YToday Sdn Bhd.
YToday Sdn Bhd is forging strong
partnerships with heavyweight brands such as KFC, Maxis Telecommunication,
Sunway Group, Groupon, Bloomberg, Himalaya, Chatime Malaysia, Entrepreneur Organization
(Malaysia Chapter), Redbox Malaysia, SCOPE, KKBOX, British Council, FlyFM, 8TV
and Media Prima Group to support this mega event.
About YToday Sdn Bhd
YToday Sdn Bhd, established in 2013, a youth development;
marketing and digital advertising company that helps connect brands and
government agencies to youth in a creative and exciting way. It is started by
Jazz Tan Yee Mei, CEO, 23 years old. An Honours Bachelor’s of Computer Science at
Northumbria University and award recipient for:
- · British Council and Guinness Arthur Berhad Social Enterprise Winner 2013
- · Prestige Magazine Top 40 Under 40 2013
- · Global Student Entrepreneur Award Champion
- · New York GSEA Finalist 2011
- · Dana Belia RM150,000
- · NTV7 and DiGi The Next Level Finalist
- · MSC-MDEC Best Business Model
The Vision of the company is taking on South East Asia by
year 2014 and introduces YouthsToday.com to Asia and Europe by 2015. The
company seeks to be the World’s Leading Youth Experience Enrichment Provider
connecting hundreds of brands to youth projects. The company’s mission is also
to change the way advertisers spend their dollars on marketing that actually
brings value to humanity and positive change to the community.
For further information, please contact:
YToday Sdn Bhd
Jazz Tan Yee Mei
(CEO)
Tel: +6016 356 0805
Email: jazz@youthstoday.com
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YToday Sdn Bhd
Chan Zhi Ee
(Operation Director)
Tel: +6016 461 5499
Email: zhiee@youthstoday.com
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